Pheromone trains 17 hospital professionals

Montreal, December 3, 2009 – Pheromone recently received a mandate from Montreal’s three university health centres (CHU) to train members of its communication staff in best practices for Web 2.0 conversations.
Seventeen CHU professionals got the chance to learn about blogs, Facebook, Flickr, Twitter, YouTube and best practices for establishing effective social media communication strategies for the construction of their new facilities. They also went through exercises on listening to digital conversations about Montreal hospitals and related issues. After the training, the communications professionals were able to work hands-on in the ecosystem of social media.
“In the new world of marketing, an agency’s role is to guide its customers in conversations,” says Philippe Colling, Pheromone’s director of relationship marketing and social media. “This training provides marketing and communications managers a framework they can work with to increase their autonomy.”
This initiative is the result of concerted efforts on the part of the communications directorates of the CHU and the office of the Executive Director of the modernization of Montreal’s university health centres. A number of organizations have already benefited from this one-day course (which Pheromone adapts to the needs of each customer), including the organizing committee for the 375th anniversary of Trois-Rivières, television station ARTV and Tourisme Saguenay—Lac-Saint-Jean.
Find out more about the training (french only)