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Archive for category Services

User experience

User experience (usability)

Help your visitors find what they’re looking for on your site, fast.
Can your visitors find what they’re looking for on your site right away? Their navigation will be more productive if they’re guided in choosing the most relevant items, intuitively and transparently.
Our expertise in web ergonomics, navigation scripting and behavioural analysis mean that we can accurately model the interactions that will guide, orient and amaze your customers.

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Consumer surveys

Consumer surveys

Our studies help you understand what motivates your customers, to facilitate their conversation with your brand.
What are people saying about you? Why are your customers attracted to your brand rather than another? To find out, you have to ask the questions.
Focus groups, surveys, individual interviews, behavioural analyses… we combine different qualitative and quantitative research methods to pinpoint your customers’ motivations.
Combined with our expertise in traffic analysis (web analytics), our studies reveal social and behavioural trends that guide our strategies and creations.

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Web application development

Web application development

We bring together every area of expertise under one roof: PHP, Ruby on Rails, C++, frameworks (Drupal, WordPress, Joomla), databases (MySQL, PostgreSQL) and more.
When it comes to development, there is no one ideal method. Each method has its strengths and weaknesses, depending on your objectives and resources.
Whether for a transactional site, a community site or a promotional microsite, we always look for the way to optimize development time in your business context.
Combined with high-availability hosting and redundant back-up procedures, our databases are optimized to offer faster service.

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Creation and design

Creation and design

Our craftspeople use a holistic approach to creation. Their goal is to fashion the richest and user experience possible.
Designing, copywriting, storyboarding, integration, digital animation: we do everything we can to break down the barriers often found between creative web specialists.
Our multidisciplinary approach extends to the most advanced expertise in web creation: Flash animation, motion graphics, interactive spaces, narrative environments and more.

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Quality control

Quality control

It’s better to test. It’s better to be constantly tracking quality, from beginning to end…
At Pheromone, quality control is a philosophy that’s part of every stage of design and development. It’s accomplished through the systematic documentation of activities, close interaction between teams, and automated test procedures to check that any component added to a project does not affect the quality of the others.

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Ad campaigns

Ad campaigns

TV, radio and print aren’t just for disseminating messages to the masses.
The ad campaigns that we create for these media are meant to start conversations between brands and their audience, conversations that continue on the web and beyond.
That means greater returns on your ad space investment.

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Information architecture

Information architecture

A solid house is built on solid foundations. Organize your web content consistently and intuitively.
To organize your web content consistently and intuitively, we set out possible interactions for your visitors before the design is done.
Our highly structured approach to web architecture allows you to make navigation consistently intuitive, no matter what content or functionality you want to add in the future.

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Architecture of participation

Architecture of participation

You need to do more than just create a place for exchanges on the web to attract people. You need to generate true participation!
To generate true participation on the web, you have to identify the needs of existing communities and offer them tools that really affect their exchanges.
Whether facilitated by Pheromone or by the community itself, our participative spaces are designed to increase existing interactions within social networks, by bringing them into a common space.

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Mobile applications

Mobile applications

More and more people are accessing the Internet from their phone and other mobile devices…
Rather than simply transposing web pages to cell phones, we develop mobile applications that deliver real benefits to users.
Geolocation services, context-based interactions… beyond simple connectivity, the mobile web is opening up a new space of freedom in our lives.

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Our services

Our services

In nature, there are several families of pheromones. Some act as a biological GPS, others stimulate aggregation or encourage seduction. Similarly, our family of services help beat the path to success, to bring your communities together and to create emotions around the brand.

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