Archive for category Services
Business model
Business model
Can web spaces be profitable? Is there a future for newspapers on the web? Of course!
Is your company ready for the web? We help you make the transition smoothly…
You can’t just make the web the extension of your traditional business model. Your strategy has to be based on market analyses and designed to take all of your operational processes one step farther.
Step by step, we help you rethink your company’s business model with the web in mind, and not the reverse.
Viral marketing and buzz marketing
Viral marketing and buzz marketing
There’s no secret to getting buzz online: your campaign has to focus on seducing customers and use original, flawless creations.
More than ever, your online campaigns have to be based on highly original creations that are 100% effective.
Rather than trying to force Internet users to pass along your message, we help you design messages that your customers will want to make their own, generating trust in your brand and creating the buzz you need for viral marketing.
Email marketing
Email marketing
Sending out emails is easy. Getting a satisfying rate of return is another story.
We help you prepare your email campaigns using proven approaches, making your marketing objectives the top priority.
We also make sure your emails comply with the requirements of spam filters, and we establish a privacy policy that’s simple and easy to use.
Marketing on social networks
Marketing on social networks
Facebook, Twitter, LinkedIn… Social networks are all the rage. But they have to be used effectively.
Completely indispensable to the natural search engine optimization of your site, social network marketing lets you keep customers informed of your activities, while taking part in conversations about your company.
Your social media strategies give you access to a channel for reaching customers that is more open and direct than ever.
New technologies
New technologies
We identify the technologies that will keep you one step ahead.
New technologies are not as «new» as they used to be. But the software solution market still keeps evolving, and new concepts emerge regularly.
Online collaboration, content portability, web semantics, network-centric applications… by watching new trends closely, we can identify the ones that best meet your current and future needs.
Branding
Branding
A brand is more than just a name. It’s also an idea, an emotion, a cause, values…
By listening to your customers and evaluating the strengths of your products, we create brands that are both simple and powerful, that cement the connection between your offering and the needs of your customers.
We pay a great deal of attention to the recall, impact and respect of your brand’s attributes across platforms, by working with the constraints of each medium.
Web hosting
Web hosting
Handle demand with a consistent level of service, in complete security. Our Montreal and Rimouski web servers serve up 800 million pages a year.
Success sometimes comes when you least expect it. Handle sudden increases in traffic with our very high availability web services, managed day and night by our experts.
Our multidisciplinary team also ensures that all of your digital platforms interact seamlessly, solidly aligning new projects with existing systems.
Our performance and security diagnostics guarantee you a consistent level of service, while paving the way for new functionality in the future.
If an incident occurs, we can launch recovery procedures in the blink of an eye, thanks to redundant backups on our Montreal and Rimouski servers.
Project management
Project management
Our methodology is designed to achieve your objectives without disrupting the normal course of your activities.
With the web, as with anything else, close collaboration between customers and suppliers is the key to making an impact.
Our project managers use an agile project approach, involving you every step of the way through a process of ongoing iterations.
Agile development is an efficient approach, but it also creates trust between partners who share a vision of their projects.
This approach to project management is both flexible and rigorous and is infallible when it comes to staying on schedule and within budget.
Intellectual property management
Intellectual property management
On the Web, it’s first come, first served, so you need protect your brands wherever your customers are.
Domain names, Facebook pages, Twitter and YouTube accounts… We help you stay one step ahead by keeping your brands intact anywhere you can have a conversation with existing or future customers.
We manage a total of over 3000 domain names for our customers.
To guarantee complete control of your online identity, we help you negotiate with owners of domain names you want to acquire, up to and including arbitration before the courts or the World Intellectual Property Organization.
Customer relationship management
Customer relationship management (CRM)
Discover who your customers are, and how to approach them.
By analyzing data from your sales channels, we can adapt your marketing tactics to customer profiles. Our customized customer relationship management applications help you manage your customers.
A few pieces of declarative data (such as postal codes) combined with Internet analytics (Google Analytics, WebTrends…) is all we need to create a segmentation and sketch out behaviour profiles with incredible precision, to help you increase customer acquisition and retention.
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