Pheromone» Services

E-commerce

admin — Tue, 27 Oct 2009 23:23:01 +0000

E-commerce

$120 million in annual online sales, thousands of paid subscribers, 65% of transactions online, what more could you want?

Semantic Web

admin — Tue, 27 Oct 2009 16:39:07 +0000

Semantic Web

Facilitate transfers between platforms, such as the web, mobile devices and social media.
A major trend for the coming years, the semantic web involves putting every piece of information you disseminate into context, for example associating «Leonardo de Vinci» with «painter» and «Italian Renaissance». The goal is to facilitate transfers between platforms, such as the web, mobile devices and social media.
We help you insert descriptors in your content to make it compatible with the web of tomorrow.

Web Analytics

admin — Tue, 27 Oct 2009 16:37:38 +0000

Web Analytics

Find out where your visitors are coming from, and who clicks on what on your site.
When web analytics is well implemented, it lets you know exactly where your users are coming from, the order of pages they visit, the links they click on and more.
We optimize your site’s performance through our expertise in website analysis using Google Analytics and WebTrends, the two most powerful tools in the industry.
Our user-friendly dashboards show you the performance indicators for your sales channels, the behaviour of each profile of customer, the results of your ad, email marketing campaigns and more, all at a glance.

Intelligence on the Internet economy

admin — Tue, 27 Oct 2009 16:35:47 +0000

Intelligence on the Internet economy

The Internet is a fickle business environment, where rules and behaviours keep changing.
In the course of our long experience spotting new trends in web commerce, we’ve learned to recognize the little things that point the way to new and promising business opportunities.
From the financial statement of a large networking site to the isolated initiative of a blogger, we dig through all the clues likely to lead to unexplored terrain.
Every month, in partnership with the CEFRIO (the Centre francophone d’informatisation des organisations), we publish an e-commerce index: the Indice du commerce électronique au Québec. It measures the proportion of Quebec Internet users making purchases online and the value of their purchases.
Launched in May 2007, our index is the first tool to allow companies to track growth in their e-commerce.

Brand strategy and reputation management

admin — Tue, 27 Oct 2009 16:29:59 +0000

Brand strategy and reputation management

With the advent of social networks, brands have to be built with the help of the public.
The instantaneity of modern-day word of mouth has made marketing a more delicate exercise than ever.
Brands have to create a useful, relevant, inspiring and fun experience for consumers to have them adopt the brand. Consumers make the brand their own and become its ambassador. And this is what ensures the reputation and success of your brand.
We prefer a progressive management approach, using carefully measured steps, so that the public adopts your brand without distorting its values.
You initiate a conversation between your brand and your customers, opening the way for unanticipated business opportunities.

IT security

admin — Tue, 27 Oct 2009 16:27:50 +0000

IT security

IT security has to stay one step ahead of criminals.
We use two defensive approaches that are mutually reinforcing: a structural approach, through the ongoing optimization of the components of your website, and a situational approach, through the systematic tracking of new alerts and virus entry paths on the web.

Natural and paid search engine optimization

admin — Tue, 27 Oct 2009 16:26:14 +0000

Natural and paid search engine optimization

Take control of the keywords most commonly searched by your customers.
Most Internet users — 80 per cent of them ― click on the first page of Google results. And 39 per cent think that the company whose name appears first is the most relevant to their search.
We help you build a website and optimize content using principles that promote your natural positioning on search engines. We also monitor the competition and technology to maintain your position in the long term, in spite of regular changes that affect your SEO.
Our strategies for purchasing keywords will substantially increase your visibility and your results.
To tap into the power of keyword purchasing systems, such as Google’s AdWords, we perform an in-depth study of the search habits of your customers, develop simple, effective messages and keep analyzing results to obtain conversion rates and a return on investment that meet your objectives.

Persuasive web copywriting

admin — Tue, 27 Oct 2009 16:24:12 +0000

Persuasive web copywriting

Never underestimate the power of words.
A few well-turned phrases can build your reputation more effectively than any image. This is why we rely on web copywriting that has impact, with a clear, transparent style and the utmost respect for the quality of language.
We can also make your text web-ready, because Internet users approach reading as a quest for answers to immediate needs.

Augmented reality and interactive environments

admin — Tue, 27 Oct 2009 16:22:37 +0000

Augmented reality and interactive environments

Explore new concepts in interactivity. The virtual world and the real world have never been so close…
The more technology advances, the more invisible it becomes. Over the years, it has become increasingly transparent in how it comes between users, content and services.
Geolocation content, context-based displays, presence and motion triggers… We never stop exploring new concepts in interactivity, including augmented reality, to reduce the complexity of technology interfaces by bringing them as close as possible to physical reality.

Technology forecasts and monitoring

admin — Tue, 27 Oct 2009 15:46:08 +0000

Technology forecasts and monitoring

Who knows what the Web of tomorrow has in store?
Facebook, MySpace, Twitter… When they started out, plenty of people thought they were just passing fads. But they’ve revolutionized our daily experience of social life.
Technology monitoring does not just involve observing emerging trends; it requires developing a sense of a new idea’s potential based on experience and strategic web intelligence.
Over the years, our team has shown singular intuition for recognizing promising Internet innovations that would help our customers stay one step ahead.