print content

Archive for category Press releases

Céline Semaan joins Pheromone

Posted by admin in Press releases on December 10th, 2009

Céline Semaan returns to Montreal and joins Pheromone

Montreal, December 10, 2009 – Céline Semaan, internationally renowned interactive designer for both web and mobile platforms, recently left New York to return to Montreal and join Pheromone.
“I’ve always wanted to design interactive spaces that inspire people with their utility and simplicity,” Céline Semaan says. “At Pheromone, I’m discovering an agency with a mission to create these interactive spaces and one that puts the user experience at the heart of its efforts.”
In New York, Céline Semaan worked with a team of interactive designers from the agency HUGE. Using a rigorous user-centred methodology, she worked on many major international projects, including the redesign of the Reuters website, British Airways’ OpenSkies, Nutrisystem, iVillage.com, Annarbor.com and Startcooking.com.
In just a few years, she has participated in many media art exhibitions and video installations, earning her international recognition. Her Teevx.com project won the first prize for a co-production at the Banff New Media Institute in 2006, was selected for MIPTV in Cannes and was chosen as a finalist in the category New IPTV concepts for the BBC.
Céline Semaan holds a bachelor’s degree in multimedia communication from the Université du Québec à Montréal, with a minor in intermedia and cyber arts from Concordia University. She started her career in digital video and has worked with the Vidéographe team in Montreal, co-directed videos for American rapper Spank Rock and the British group Coldcut (on the British label Ninja Tune) and taught Linux interfaces in digital image at StudioXX in Montreal.

No Comments

Pheromone trains 17 hospital professionals

Posted by admin in Press releases on December 10th, 2009

Pheromone trains 17 hospital professionals

Montreal, December 3, 2009 – Pheromone recently received a mandate from Montreal’s three university health centres (CHU) to train members of its communication staff in best practices for Web 2.0 conversations.
Seventeen CHU professionals got the chance to learn about blogs, Facebook, Flickr, Twitter, YouTube and best practices for establishing effective social media communication strategies for the construction of their new facilities. They also went through exercises on listening to digital conversations about Montreal hospitals and related issues. After the training, the communications professionals were able to work hands-on in the ecosystem of social media.
“In the new world of marketing, an agency’s role is to guide its customers in conversations,” says Philippe Colling, Pheromone’s director of relationship marketing and social media. “This training provides marketing and communications managers a framework they can work with to increase their autonomy.”
This initiative is the result of concerted efforts on the part of the communications directorates of the CHU and the office of the Executive Director of the modernization of Montreal’s university health centres. A number of organizations have already benefited from this one-day course (which Pheromone adapts to the needs of each customer), including the organizing committee for the 375th anniversary of Trois-Rivières, television station ARTV and Tourisme Saguenay—Lac-Saint-Jean.
Find out more about the training (french only)

No Comments

VDL2 becomes Pheromone

Posted by admin in Press releases on October 27th, 2009

VDL2 becomes Pheromone

Montreal, August 27, 2009 – VDL2, founded 15 years ago by Internet pioneers and one of the 15 most influential advertising agencies in Quebec, is continuing its evolution with its new identity Pheromone, the interaction agency. This new positioning was unveiled during the World Film Festival, an event the agency sponsors.
Why an interaction agency?
Consumers have had it with one-way, institutional communication. They want a dialogue with organizations and their brands. At the same time, social networks, web 2.0, SMS, virtual worlds, smartphones and other interactive spaces are turning the world of marketing and communications on its head. To meet these challenges, VDL2 has become Pheromone, an interaction agency that helps customers harness the power of conversations and networks.
An Internet strategy pioneer recognized for the many successful initiatives of its customers (Via Rail, RDS, ARTV, Sépaq and others), Pheromone has extended its interactivity expertise to brand strategy and creation, advancing its vision of a society that revolves increasingly around human interactions, to offers its customers a full range of services to take advantage of this new world.
Why Pheromone?
Pheromones are the oldest and most subtle form of communication among living beings, including humans. Scientists have identified different families of pheromones, some of which act as a sort of biological GPS, some of which act as alert systems and others that influence attraction and seduction. All of them are indispensable to the functioning of a community. Similarly, Pheromone delivers different families of services to tackle the business and marketing challenges confronting businesses of today and tomorrow.
Pheromone has a multicultural team of 50 people who work in synergy in over 15 fields. It has honed a dynamic of close collaboration with customers to identify avenues for success, mobilize communities around brands, create spaces for intelligent interaction and inspire emotion, thought and participation.

No Comments