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David Rollert

David Rollert

has nearly 30 years of experience with interactive design and UX, beginning in 1981 as a designer and editor at Time Inc in New York where he contributed to an ambitious teletext information system. He was vice president of software development at Lexica Corporation (1984-85), creating PC and videotex applications. Starting in 1985, he was VP and humanware director at Citibank’s development division, where he founded and led Citibank’s central user interface design group. In 1991, he joined Ziff-Davis, where he was design director for a pioneering graphical online service that influenced much early web design. From 1997-2002, he established the worldwide UX practice at the agency Digitas in Boston. From 2002 to 2006, he was VP and design director at Fidelity Investments in Boston, leading major web and financial advice tools design teams. He founded his independent design firm, designtangible, in 2006. Working primarily in Montreal since 2008, he joined Phéromone in November 2009, where he leads the design team.

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The team

The team

Pheromone is a multicultural team of 70 people in over 15 fields of expertise, working together in synergy and in close collaboration with customers.

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Mathieu Savage

Mathieu Savage, integrator

Mathieu Savage started his career in 2007 as an intern with Studio Blak Kat. He then became a functional tester for Bug Tracker and a multimedia integrator at e-Med Hosting and Tribal Nova. He joined Pheromone in February 2009. Mathieu has mastered CSS, HTML, JavaScript, MySQL PHP and XHTML programming languages and databases. He is also a 3D artist, working with software such as Autodesk Maya 2009, Motion Builder, Mudbox and others.

Mathieu Savage

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Stéphanie Simard

Stéphanie Simard, director of consulting

With a master’s degree in information sciences, Stéphanie Simard was responsible for the development and management of the La Toile du Québec directory websites, operated by Netgraphe beginning in 1996. She recruited, trained and oversaw a team of over 30 people that managed the directory and related sites. In 2001, Stéphanie co-founded AgentSolo.com, a transactional website for exchanging professional services; she was the vice president of operations for the company that operated the site, Netsym communication. From 2006 to 2007, she was web sector head for Radio-Canada’s Zone Jeunesse (sites for youth shows, online games and contests), managing its complete redesign. Stéphanie joined Pheromone in September 2008.

Stéphanie Simard, director of consulting

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Sabine Séguin

Sabine Séguin, senior web developer

With a bachelor’s degree in science, technology and society from UQAM, Sabine Séguin started out as a programmer, trainer, research assistant and teaching assistant for a number of educational institutions and organizations: the Ministère de l’Éducation, Inforoute FPT, AQUOPS, Edu@media, Collège Bois-de-Boulogne, Association des collèges privés du Québec, UQAM and a number of others from 1996 to 1999. A Pheromone employee since 2000, Sabine develops management interfaces for customers and interactive application prototypes as part of R&D projects. Her key skills are CSS, HTML, JavaScript, XML/XSLT and XSL-FO interfaces, interface ergonomics, content management and knowledge management.

Sabine Séguin, développeur web senior

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Mylène Mercier

Mylène Mercier, project leader

After college studies in fine arts, Mylène Mercier continued her education at the Université de Montréal where she obtained a certificate in advertising (2005) and another in independent studies specializing in promotional communication (2007). Since 2006, she has been working on a marketing certificate at UQAM. Recruited by Pheromone in the summer of 2007 as a web coordinator, Mylène was promoted to project leader one year later. Her key skills are project management and the operation of customer sites.

Mylène Mercier, chargée de projet

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Ana Maria Olalde

Ana Maria Olalde, R&D evolution team manager

Ana Maria Olalde has extensive experience in designing and producing websites and Agile software development. She began her career as a physical oceanographer, specializing in digital models for Argentina’s National Research Council. She joined Pheromone in 1997 as a C++ programmer analyst. She then became a manager on the development team. Ana Maria became quality assurance manager in 2008, planning, managing and conducting quality assurance tests and developing and adapting process descriptions and templates. In 2008, she obtained as a master’s degree in software engineering through a joint program offered by UQAM and the École de technologie supérieure of the Université du Québec. In 2009, Ana Maria became manager of the agency’s R&D evolution team.

Ana Maria Olalde, chef d'équipe développement applicatif et R-D

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Amirouche Nourredine

Amirouche Nourredine, web developer

Amirouche Nourredine studied computing at the Université de Constantine (1988-1994) and then became a programmer analyst and computer maintenance technician in Algeria. He moved to Montreal in 2004 and upgraded his skills at the Collège de Rosemont. Amirouche was a PHP programmer analyst for the Practical Group until 2006, and then occupied a similar position at Double V3 in 2007 and 2008. Amirouche joined Pheromone in September 2008. He has mastered many programming languages (Ruby, PHP, Delphi, Java, JavaScript, AJAX, CSS, HTML and XML), databases (Access, dBase, MySQL, Oracle 8i/9i and PostgreSQL) and Agile software development.


Amirouche Nourredine

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Caroline Major

Caroline Major, web developer

With a college diploma in multimedia integration techniques (2007), Caroline Major was an intern at Yannick.net, specialists in Internet marketing. She then joined Pheromone. Caroline has mastered many programming languages (ActionScript, ASP, JavaScript, HTML, PHP, XML and XHTML) and applications (Photoshop, ImageReady, Illustrator, InDesign, Dreamweaver, Flash, Director, Cinema 4D, Final Cut Pro and Sound Forge).

Caroline Major, web developer

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Philippe Le Roux

Philippe Le Roux, president and partner

Since the early 1980s, Philippe Le Roux’s involvement in data communication pilot projects in Europe and North America have allowed him to develop a vision of user-centred online services and the study of their behaviour. Philippe has made a name for himself on the international scene through conferences, consulting mandates on three continents, the publication of reference books in the United States and France and teaching at the Université de Paris-X and the Université de Montréal. From 1987 to 1994, Philippe was the president of the online services and technology R&D company Servacom America. He then founded VDL2 (now Pheromone) with four partners who share a vision: a web that is defined by Internet users and not by the latest technological advances or trends. At Pheromone, Philippe is the visionary who shakes up the present to prepare the company and its customers for the challenges of tomorrow.

Philippe Le Roux, president and partner

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