Pheromone» major

The Clarendon as interpreted by Phéromone : double the reservations!

major — Tue, 31 Aug 2010 13:03:04 +0000

The Clarendon as interpreted by Phéromone :
double the reservations!

Montreal, August 31, 2010 – The Hotel Clarendon has seen a significant increase in its online reservations since the launch of its new website and new brand platform developed by Phéromone. “Just two and a half months after its launch, our new site already generates two times the reservations of last year, also doubling our revenues for the same period,” says Sophie Brisson, Vice-President, Sales and Marketing for Groupe Dufour, owner of the establishment.

The Phéromone agency developed the new brand platform for the hotel: “The worst kept secret in Old Québec, since 1870.” This platform reinforces more than a century of the Clarendon’s popularity and reputation. On the new site, this is conveyed by a refined design that is independent of that of other Groupe Dufour sites. The intimate, narrative writing style, which gives the impression of being personally guided by the concierge in the discovery of the Clarendon’s history and secrets, features the many personalities past and present who have resided at the hotel.

“We are very satisfied with the results we have had for the Clarendon, for they once again confirm the effectiveness of our marketing approach, which is centred on the interactions consumers have with the brand and the conversations they have about it, rather than the traditional unidirectional communication,” states Philippe Le Roux, President of Phéromone.

The The Hotel Clarendon is a property of Groupe Dufour whose tradition of hospitality continues to grow over the years. Groupe Dufour operates four hotel establishments and three boats for cruises and tours.

Phéromone is a marketing agency anchored in the new conversational and participative paradigm that is transforming society. It contributes decisively to the redefinition of business and organisation models, refining their marketing strategies in terms of consumers and their interactions. With a wealth of experience already earned in its 15 years, Phéromone today is one of the ten most important Quebec advertising agencies. Over the years, the agency has earned a great many successes for its clients. It has also attracted and brought together 72 experts whose passion, maturity and professional experience make for an exceptionally strong team.

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Information :

Linda Lévesque
Communications, Phéromone
Tel. : 514 393-3178 / 1 877 393-3178 ; cell: 514 242-8909
llevesque@lcom.qc.ca

Club Med: a 40% increase in web-generated sales

major — Tue, 11 May 2010 17:37:51 +0000

Club Med: a 40% increase in web-generated sales

MONTREAL, February 17, 2010 — In the past year, Club Med North America (Canada, United States) has seen its web-generated sales jump by 40%. Plus its “click to book” ratio (the proportion of Internet users who buy a trip after having clicked on a link in an email) is 2.5 times higher than it used to be.

Behind this performance is Pheromone, which has been guiding Club Med in optimizing its relationship marketing for the past year. The agency’s implementation of a new customer relationship management system for Club Med North America’s contacts and prospects allows one of the largest brands in global tourism to communicate more effectively with its consumers and travel agents across the continent.

“Pheromone’s advice and guidance has allowed us to make the communication cycle with our customers more reliable,” says Jean Kerboul, director of Internet sales and marketing, North America, Club Med. “Strengthening our relationships with customers has already generated impressive sales results.”

Based on this success, Pheromone is currently building a platform that will reinforce the connections between Club Med and travel agents. This platform will be equipped with distance learning modules, new communication tools and more to support communication targeted to the market (United States, Canada).

The agency obtained the Club Med account for North America (Canada, United States) in the fall of 2008 in partnership with Winn Marketing.

“Our business relationship with Club Med reinforces our positioning in the tourism sector and expands our expertise in North America,” says Philippe Le Roux, president of Pheromone. “It also illustrates the importance of optimizing relationships between a brand, its players and its customers on the Internet.”

Club Med is constantly reinventing the alchemy of happiness. Today, that happiness is synonymous with enjoying elegance and luxury together. For more information visit : www.clubmed.com

Pheromone is an agency that helps organizations redefine their business model and marketing strategy around consumers and their interactions. Since it was founded in 1994, it has seen success after success for its customers (VIA Rail, RDS, ARTV, SÉPAQ, and others) and has put together a team of 60 experts whose passion is rivalled only by their professional maturity and experience. Website : www.pheromone.ca

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Information ::

Linda Lévesque
Communications, Phéromone
Tél : 514 393-3178 / 1 877 393-3178 ; cellulaire : 514 242-8909
llevesque@lcom.qc.ca

David Rollert joins Pheromone

major — Mon, 08 Mar 2010 16:25:29 +0000

David Rollert joins Pheromone

Montreal, March 4, 2010 – With nearly 30 years of experience in managing creative and design teams in New York and Boston, David Rollert has joined Pheromone, the interactions agency as its vice president of interactive design. He will be heading up the agency’s key interactive sector that includes teams involved in concept development, design, creation, user experience, prototyping and user research.
Since the 1980s, David has lent his talent for building and managing design, creation and innovation teams to a number of major American companies such as Time Warner (then Time Inc.), Citibank, AT&T, Ziff Davis and Fidelity Management. He also spent many years in agencies, in particular at Digitas, where he managed the creative group and worked on American Express, Delta, Fedex, General Motors and Victoria’s Secret accounts.
“I love the creative energy in Montreal, and the vision of Pheromone’s leaders really resonated with me,” David Rollert says. “An agency that puts interactions at the core of its mission and that has built such a talented team has definite appeal. My mission has always been to create services with a user experience that exceeds expectations, and that’s one of the keys of Pheromone’s mission.”
“David Rollert’s joining Pheromone is an opportunity for us to move one step further in redefining the model of the marketing agency 2.0,” Philippe le Roux, president of Pheromone, says.
Pheromone is a Montreal-based agency that helps organizations redefine their business models and marketing strategies around consumers and their interactions. Since its foundation in 1994, it has amassed successes for its national and international customers and has attracted a team of 60 experts whose passion is surpassed only by their professional maturity and experience.

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Information:
Linda Lévesque
Communications, Pheromone
Tel.: 514 393-3178/1 877 393-3178; cell: 514 242-8909
llevesque@lcom.qc.ca

Pheromone» major

The Clarendon as interpreted by Phéromone : double the reservations!

The Clarendon as interpreted by Phéromone :double the reservations!

Club Med: a 40% increase in web-generated sales

Club Med: a 40% increase in web-generated sales

David Rollert joins Pheromone

David Rollert joins Pheromone

The Clarendon as interpreted by Phéromone :
double the reservations!