Vidéotron

Our «interactive tent» helped Videotron reach a new client base at the festivals it sponsors.
For example, during the Just For Laughs festival, the «Triomphe au Saint-Denis» tent invited passers-by to film their own jokes for broadcast on the Videotron website.
At the Fantasia festival, festival goers were invited to play Guitar Hero and broadcast their performance online.
The success of Videotron’s interactive tent gave it a bigger bang for its sponsorship buck by providing the company a strong presence among its target market.