David Rollert

has nearly 30 years of experience with interactive design and UX, beginning in 1981 as a designer and editor at Time Inc in New York where he contributed to an ambitious teletext information system. He was vice president of software development at Lexica Corporation (1984-85), creating PC and videotex applications. Starting in 1985, he was VP and humanware director at Citibank’s development division, where he founded and led Citibank’s central user interface design group. In 1991, he joined Ziff-Davis, where he was design director for a pioneering graphical online service that influenced much early web design. From 1997-2002, he established the worldwide UX practice at the agency Digitas in Boston. From 2002 to 2006, he was VP and design director at Fidelity Investments in Boston, leading major web and financial advice tools design teams. He founded his independent design firm, designtangible, in 2006. Working primarily in Montreal since 2008, he joined Phéromone in November 2009, where he leads the design team.