The Clarendon as interpreted by Phéromone :
double the reservations!

Montreal, August 31, 2010 – The Hotel Clarendon has seen a significant increase in its online reservations since the launch of its new website and new brand platform developed by Phéromone. “Just two and a half months after its launch, our new site already generates two times the reservations of last year, also doubling our revenues for the same period,” says Sophie Brisson, Vice-President, Sales and Marketing for Groupe Dufour, owner of the establishment.

The Phéromone agency developed the new brand platform for the hotel: “The worst kept secret in Old Québec, since 1870.” This platform reinforces more than a century of the Clarendon’s popularity and reputation. On the new site, this is conveyed by a refined design that is independent of that of other Groupe Dufour sites. The intimate, narrative writing style, which gives the impression of being personally guided by the concierge in the discovery of the Clarendon’s history and secrets, features the many personalities past and present who have resided at the hotel.

“We are very satisfied with the results we have had for the Clarendon, for they once again confirm the effectiveness of our marketing approach, which is centred on the interactions consumers have with the brand and the conversations they have about it, rather than the traditional unidirectional communication,” states Philippe Le Roux, President of Phéromone.

The The Hotel Clarendon is a property of Groupe Dufour whose tradition of hospitality continues to grow over the years. Groupe Dufour operates four hotel establishments and three boats for cruises and tours.

Phéromone is a marketing agency anchored in the new conversational and participative paradigm that is transforming society. It contributes decisively to the redefinition of business and organisation models, refining their marketing strategies in terms of consumers and their interactions. With a wealth of experience already earned in its 15 years, Phéromone today is one of the ten most important Quebec advertising agencies. Over the years, the agency has earned a great many successes for its clients. It has also attracted and brought together 72 experts whose passion, maturity and professional experience make for an exceptionally strong team.

-30-

Information :

Linda Lévesque
Communications, Phéromone
Tel. : 514 393-3178 / 1 877 393-3178 ; cell: 514 242-8909
llevesque@lcom.qc.ca