VDL2 becomes Pheromone

Montreal, August 27, 2009 – VDL2, founded 15 years ago by Internet pioneers and one of the 15 most influential advertising agencies in Quebec, is continuing its evolution with its new identity Pheromone, the interaction agency. This new positioning was unveiled during the World Film Festival, an event the agency sponsors.
Why an interaction agency?
Consumers have had it with one-way, institutional communication. They want a dialogue with organizations and their brands. At the same time, social networks, web 2.0, SMS, virtual worlds, smartphones and other interactive spaces are turning the world of marketing and communications on its head. To meet these challenges, VDL2 has become Pheromone, an interaction agency that helps customers harness the power of conversations and networks.
An Internet strategy pioneer recognized for the many successful initiatives of its customers (Via Rail, RDS, ARTV, Sépaq and others), Pheromone has extended its interactivity expertise to brand strategy and creation, advancing its vision of a society that revolves increasingly around human interactions, to offers its customers a full range of services to take advantage of this new world.
Why Pheromone?
Pheromones are the oldest and most subtle form of communication among living beings, including humans. Scientists have identified different families of pheromones, some of which act as a sort of biological GPS, some of which act as alert systems and others that influence attraction and seduction. All of them are indispensable to the functioning of a community. Similarly, Pheromone delivers different families of services to tackle the business and marketing challenges confronting businesses of today and tomorrow.
Pheromone has a multicultural team of 50 people who work in synergy in over 15 fields. It has honed a dynamic of close collaboration with customers to identify avenues for success, mobilize communities around brands, create spaces for intelligent interaction and inspire emotion, thought and participation.